Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Kindle Edition
Author: Visit ‘s Perry Marshall Page ID: B00N6WS9Z2
Done.
File Size: 6467 KBPrint Length: 314 pagesPage Numbers Source ISBN: 1599185423Publisher: Entrepreneur Press; Fourth Edition edition (October 1, 2014)Publication Date: October 1, 2014 Sold by: Digital Services, Inc. Language: EnglishID: B00N6WS9Z2Text-to-Speech: Enabled X-Ray: Not Enabled Word Wise: EnabledLending: Not Enabled Enhanced Typesetting: Not Enabled Best Sellers Rank: #25,042 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #8 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising #8 in Books > Computers & Technology > Internet & Social Media > Online Searching #11 in Kindle Store > Kindle eBooks > Business & Money > Accounting
I was expecting lots of hype with very little information in this kind of book, but actually the book is very well-structured and doesn’t put TOO much emphasis on the author’s and his friends’ services.
On the minus side, you can pretty much skip the first half of every… single… chapter: first the author goes on to "sell" you for several pages about how exciting and miraculous the contents of the chapter will be, then "but wait!" he tells you a couple of stories about clients who had this or that happen to them for another few pages, before finally getting to the point. Reminds me of those sleezy e-book sales pages. You can definitely tell that the author is a much better salesman than he is a writer. (I’ve PAID for the book, stop selling it to me! I think this 40% of every chapter was written for people who flip through pages at the bookstore before purchIDg, and intended to be skipped by actual readers.)
HOWEVER, that remaining 50% is a gold mine of up to date information covering everything I can possibly imagine about AdWords, so I’m satisfied. I just wish the author wasn’t so afraid of losing book sales as to dilute the contents so much. (Yes, 40% + 50% is still missing 10%: that’s taken by the ending of each chapter, which recaps in list form. Some people may like that so I’m not counting it as a waste of paper like the intros.)
What I ** LOVE ** about this book is its honesty. For example, Perry tells you POINT BLANK never EVER have a Google rep "optimize your account," and he explains that – unfortunately – many of the Google AdWords reps are not very good. Most of the other books on Google AdWords are apologetics – they don’t really "tell it like it is" but rather tell you "like Google would have you believe." This book is full of excellent tips and tricks, even for seasoned veterans, plus great resources, plus a wonderful "objective" attitude. I can see why Perry says he’s #1 in AdWords, and he’s right.
Book starts out great on giving you tips to improve your Adwords, but they are all just a tease. Perry Marshall will give you 2 or so tips then directs you to his site where you need to pay to see all of them. If I buy a book to learn what you are offering then I expect to read it all. Not to read about one or two and have to buy something else that leads to another purchase that leads to another. This book is a bait and switch. Use your money on another book from a different offer.
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